Unilever
Customer Strategy & Planning Intern
May to August 2026
As part of the Unilever Food Solutions (UFS) team, I supported B2B Marketing and Sales initiatives for Hellmann's and Knorr, with a focus on driving buying group conversion.
Email Campaign
Built a three-stage email journey, incorporating A/B testing, to convert non-Hellmann's users through our new product innovations. The campaign partnered with two buying groups to turn cold leads into warm ones.
Gravy Commercialization
Led commercialization outreach for our gravy line targeting senior living homes, cold calling to open new conversations, setting up in-person sample meetups, and delivering product education alongside competitive positioning to convert accounts. This drove 10% NSV growth over an 8-week period against Ontario targets.
